Facebook Dating is taking on Tinder. Here’s why its success isn’t guaranteed, warns this analyst

Facebook Dating is taking on Tinder. Here’s why its success isn’t guaranteed, warns this analyst

Facebook Dating enters a crowded and consolidated sector dominated by just a few companies that control most of the popular online dating apps and sites.

Europeans can now add romance to the list of things they can find on Facebook FB, after the world’s largest social media company beefed up its dating service.

S., and is now being expanded to Europe, where it will compete with the likes of Tinder, Bumble, Badoo, and Hinge. It is also available in 20 other countries, priericas and Southeast Asia.

Facebook Dating enters a crowded and consolidated sector dominated by just a few companies that control most of the popular online dating apps and sites.

The largest player is Match Group MTCH, +1.94% , which operates Tinder, Hinge, OkCupid, PlentyOfFish, Match, and others. When Facebook announced that it was expanding its dating service to the U.S. last September, shares in Match Group fell more than 4%. Another major competitor is Bumble and Badoo owner Magic Lab.

The dating service from the social media giant is a dedicated, opt-in space within Facebook, but allows users to share stories from their main accounts and Instagram. Another crossover with the main social media offering is siti gratuiti incontri giapponesi the ability to add users’ Facebook groups and events to their dating profile. …